Data DOES NOT EQUAL information. Data is raw and usually overwhelming....after analysis (be it with qualitative or quantitative mean), data becomes information. Meaning something we can understand. Recently, there has been a HUGE raise in infographics to convey meaning in a concise way to the viewing public. Real estate has followed this trend.
If any of you follow Zwanziger Realty on Pinterest, you can see evidence of this--I love infographics! Infographics provide a quick & easy way to convey information with IMPACT.
Look below, which one has more concise impact on you, A or B?
A) "In 2019, millennials will lead the way in number of mortgages, accounting for 45% of the market. They’ll be followed by Gen Xers at 37% & baby boomers at 17%."
Most of the time, B is the option that people prefer.
This graphic is conveying information about the real estate market....and there is so much information out there! Whether you are a buyer or seller, harness all this information to be as informed as possible!
Happy Selling or House Hunting, whatever the case may be!
Portman's idea sounds grand, does it not? Or maybe too much to accomplish? Yet, while I was reading about her, I really started to ponder WHY she said this and HOW she is doing her part, even if its it small, for the world.
So, what does this mean for me as a REAL ESTATE agent? Well, lots actually.
1) real estate is about CONNECTIONS. By those connections, I gain knowledge about properties, communities, and clients, which results in trust being created. I can do my job better.
2) COMMUNITY BUILDING -- selling or buying a home impacts a community (more than just taxes!). Helping buyers become part of the community and sellers move to a new community is a process, and if nurtured, helps to build a stronger one.
3) DOING GOOD. I got a call this week from someone I did not know asking about apartments for rent to certain specifications, and I knew I did not have anything available. Rather than saying 'good luck on your search', I searched found some potential options matching their needs available & called them back. Their comment at the end of the conversation, 'I hope I get to meet you one day, you are a good soul.' My gain was simply helping another human, and that is PRICELESS.
4) PAYING IT FORWARD. As part of my commitment of to giving back, I donate a percentage of my commission to a local charity (of the seller or buyer's choice). The acknowledgement I get back have shared memories of my clients, which I have truly cherish.
5.) what is my 'community'? Any place I have a connection & sense of belonging. My kiddos school, my church, my university, where I socialize, where I live AND work. Places I can impact & impact me. Suddenly its more than just my address. Over the last year, Zwanziger Realty took part in a number of local parades, was a part of school and university functions, and even the Volga City Truck Cruise (sponsored tie dye and rock painting for kids while the adults looked at the trucks). I hope you see you at some of our community events this year!
But isn't the point of a a real estate agent to be in town, in the office? Giveback Homes thinks otherwise, which is AMAZING.
Giveback Homes networks like-minded real estate agents & empowers them to turn their everyday business into an opportunity for SOCIAL CHANGE. The Giveback Home team delivers innovation & impact to their network of real estate agents, which are the driving force behind the movement to provide safe homes for families throughout the world. But how?
Most companies offer vacation time and sick days, few of us want to use vacation time to volunteer to build a home. But some companies are changing that norm. Think about this:
What if in addition to vacation, companies offered paid opportunities to travel and volunteer abroad? Salesforce, Timberland, Patagonia, and IBM are among the companies that currently offer paid volunteer abroad opportunities to their employees."
Let's think bigger, what if every Fortune 500 company did the same?
Think about THAT IMPACT, how countries and people employees would be helping around the world & enriching the lives of employees.
Sounds too good to be real? Well, its working since 2013! This network of real estate agents is growing as has provided safe homes in 17 different cities across the US and in two countries (Mexico & Nicaragua).
Giveback Homes helps coordinate this impact for real estate brokers and companies. Real estate agents are able to volunteer to help build homes & projects to donate to & support. Other projects include clean water (international) and socks donations (most sought item in homeless shelters in the US).
The company also offers its community with marketing & communication tools to help share their philanthropic endeavors with their clients, friends and family. Other benefits include more engagement, more networking, and better retention of staff.
For Millennials especially, thinking about the TRIPLE BOTTOM LINE is standard. That means this group of consumers actively think about the financial, environmental and social impacts of their buying decisions. And that includes real estate too.
Have a great weekend everyone!
Hi, I am Summer, real estate agent in NE Iowa.