Are YOU brand loyal?
What are you brand loyal to? Why?
What keeps you so loyal?
People who are brand loyal tend to make multiple purchases, even at the same point of sale.
Do you always get the same type of toothpaste? Jeans? Trucks?
How many times do you purchase toothpaste in your lifetime?
A LOT right?
The same CANNOT be said about Real Estate. On average, each of us will buy 1.71 houses in our lifetime. Given that a house costs A LOT more than toothpaste, this not surprising.
So, is there value in having customer loyalty in Real Estate if the average person makes less than 2 purchases during their lifetime?
My opinion in that there is. Both both agent & client.
Customer loyalty is the result of consistently positive EMOTIONAL experience, & perceived value of an experience, which includes services. In real estate, its all about the experience, a great deal of it, an education on how to buy or sell a house.
Average age of 1st time home buyer: 32
Median number of houses sold per agent in 2017 was 11 houses/yr, with this number being lower in the state of Iowa. That equates to a PERSONALIZED, one-on-one experience for the client for weeks or sometimes months. You get to know your agent, & them you. That BOND is where the value of the transaction takes place.
Research says that customer loyalty is changing, partly due to a crowded marketplace. Key findings: Make your customer better and Personalization is paramount.
Buyers who would use their agent again
Hi, I am Summer, real estate agent in NE Iowa. This blog is about life, of which Real Estate is a part of. Happy reading!